“I’ve always believed that no other company could care more about innovation in guitar valve amplifier design and acoustic technology than Orange since I founded it in 1968.” This approach is still reflected in our current amplifier design, and I am particularly happy with Orange’s recent breakthroughs in transformer design. spent years studying, testing, and testing to acquire the greatest results. It’s not only about transformers, valves, and circuit design, though. It’s about how sound is perceived, which is something I’ve long wondered about is the sound of sound’… it’s the bodily pleasure that an amplifier’s sound provides the guitarist while he performs.

That is what is most important.’Orange Sound’ does not.”It had to happen by chance; it took years to perfect and refine.”We will continue to seek perfection in the same way that guitarists, no matter how good they are, can always learn new skills and improve.” Cliff Cooper – Founder, CEO of Orange Amps